Friday, September 12, 2014

A Duck & Apple Become Friends...

Officially Announce Apple Partners with DuckDuck Go to be the primary Internet Search Provider....

How Will Google Respond... 

After months of various security breaches from Target to no Home Depot – many users and consumers are finding themselves caught between two evils.  Using search engines that collect, mine and give data to BIG BROTHER US GOVERNMENT and or risk being hack attacked by some bum in China who then sends them a letter asking for ransom.   With that, many users including myself are turning to alternatives, not that I have anything to hide but I guess its my old soul mentality that falls back on the foundations in which our fore fathers fought and died for, you know the whole freedom, right to privacy aspect. 

Behold, along came the innovators of DuckDuckGo, founded by Gabriel Weinberg.  While many would ask who in their right mind would launch a Search Engine this “late” in the game when the market is already flooded by Google, Yahoo and Bing etc.  DuckDuckGo has tailored their SERP to the likes of those wanting privacy and protection.   Make no mistake, DuckDuckGo has quickly become the little search engine that could. In the nearly impossible to break-into search engine space, this company that doesn’t sell, or even collect user information confirmed an epic partnership with Apple to be the company's built-in search engine for the soon-to-be released iOS and OSX. But in the end, it could be Apple who stands to benefit most.

While the percentage of Safari users dropped by 6 percent between September 2013 and April 2014, DuckDuckGo more than tripled its monthly users since Edward Snowden one year ago revealed the U.S. government was compelling Google and others to divulge user information. This could all be very good news to Apple.

DuckDuckGo has raised $3 million in venture capital from Union Square Ventures and others, according to Crunchbase, and makes money by syndicating some of its search results via the Microsoft-Yahoo Search Alliance in exchange for a payment-per-click on links marked as “Sponsored.” We’ve reached to to DuckDuckGo to ask if its work with Microsoft and Yahoo will be impacted by the deal and will keep you posted as we learn more.

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