Google Analytics Certification Test Preparation
Here is an example of Google Questions to Prepare for the ones highlighted are ones I choose (in bold) but are not guaranteed as being correct.
1) Which of the following would you use to set up a custom alert?
A) Real-Time
B) Conversion
C) Content
D) Intelligence
2) In
order to set up commerce tracking, you need to _____. Select all that apply
A) Add
commerce tracking JavaScript to your receipt page or "transaction
complete" page
B) Add an commerce
campaign variable to your URLs
C) enable
ecommerce tracking in at least one of the views for a property
D) have linked an
AdWords account with your Google Analytics account
3) Generally,
the recommended best practice is to set up one Google Tag Manager Account
A) for every Analytics
view
B) for every site you
want to track
C) for
your company
D) for every person who
will have access to Analytics
4) You
want to see the percentage of sessions in which a specific button was clicked.
Which of the following would be most useful?
A) set up Real-Time
reporting
B) set up a custom
report
C) set
up an event goal
D) set up a dashboard
5) Which
of the following would prevent URL destination goal conversions from being
recorded? Select all that apply
A) The
match type in the goal definition is incorrect
B) The
tracking code is missing from the conversion page
C) No
URL destination goals have been defined
D) There
was a misspelling in the URL of the goal definition
6) Which
of the following technologies or features can be used to add data to Google
Analytics? Select all that apply
A) Real-Time
B) Dimension
Widening
C) Intelligence
D) Measurement
Protocol
E) Cost
Data Import
7) Which
campaign tracking variables are required in order to ensure accurate data shows
for your campaigns in the "All Traffic Report"? Select all that apply
A) utm_term
B) utm_medium
C) utm_content
D) utm_source
E) utm_campaign
8) Which
of the following would you use to exclude rows with fewer than 10 visits?
A) secondary dimension
B) primary dimension
C) table
filter
D) table sort
E) pivot table
9) Which
of the following suggest a poorly performing landing page?
A) Bounce Rate < 90%
B) Bounce
Rate > 90%
C) %
New Visits < 90%
D) %
New Visits > 90%
E) None of these
answers
10) Which
of the following represents a macro conversion for an commerce site?
A) receiving product
inquiry
B) a
click on a "buy" button
C) collecting a lead
D) a
completed sales transaction
E) all of the above
11) The
URL for the homepage of your site is example.com/index. You would like this to
appear as "/home" in your Pages report. How can this be achieved?
A) Use
a Search and Replace custom filter on the Request URI field where Search String
is "/index" and Replace String is "/home"
B) Use a Search and
Replace custom filter on the Request URI field where Search String is
"www.example.com/index" and Replace String is
"www.example.com/home"
12) True
or False: When you share a link to a custom report, you share the data in the
report?
A) True. Sharing a link
to a custom report shares the data in the report
B) False.
Sharing link to a custom report only shares a template for the report
13) Which
of the following would be most useful in measuring how many days passed between
the first visit to a site and the eventual conversion?
A) Path Length
B) Time
Lag
C) Conversion Value
D) Top Conversion Paths
E) Assisted/Last
Interaction Conversions
14) Which
of the following should you NOT collect with the Google Analytics commerce
JavaScript? Select all that apply
A) product SKU(s)
B) credit
card number
C) billing city
D) tax amount
E) purchase amount
15) You
want to see conversion rates for Windows visits coming from London. Which of
the following would you need to select?
A) City, and Goal
Conversion Rate as a secondary dimension
B) Operating
System, and City as a secondary dimension
C) Goal Conversion
Rate, and City as a secondary dimension
D) any one of these
options
16) You
want to evaluate the landing pages you are using for AdWords ads. Which of the
following dimensions would be most useful?
A) Ad Group
B) Campaign
C) Placements
D) Keyword
E) Destination URL
17) For
each user who comes to your site, Google Analytics automatically captures which
of the following Traffic Source dimensions. Select all that apply.
A) Source
B) Medium
C) Ad Content
D) Campaign
18) You
publish articles by many different authors on your site. You want to create a
report that shows the total number of page views for each author. Which of the
following features will allow you to add author information to Google
Analytics?
A) Annotations
B) Custom Reports
C) Segments
D) Analytics
Intelligence
E) Dimension
Widening
19) Setting
up goals allows you to see ______. Select all that apply.
A) conversion
rates
B) conversion
paths
C) bounce rate
D) a
list of transactions
E) commerce revenue
20) Which
of the following technologies on your site influence how you implement
Analytics? Select all that apply.
A) responsive
web design
B) query
string parameters
C) Flash
and AJAX events
D) server
redirects
21) Which
of the following metrics would be most useful in measuring how many conversions
were initiated by Paid Search?
A) Conversion Rate
B) Assisted Conversion
Value
C) First
Interaction (Click) Conversions
D) none of these
metrics
22) Which
of the following are advantages of implementing Google Tag Manager? Select all
that apply.
A) You
can add AdWords tags to your site without editing code
B) You
can add non-Google tags to your site without editing site code
C) You
can add Google Analytics tags to your site without editing site code
D) You
can change configuration values in your mobile app without rebuilding a new
binary
23) Using
filters, you can _____. Select all that apply.
A) exclude
data from a view
B) change
how the data looks in your reports
C) include
data in a view
24) You
want to explore traffic metrics by gender and age. Which of the following
sections in Analytics will be most useful?
A) Conversion
B) Acquisition
C) Behavior
D) Admin
E) Audience
25) Which
of the following is not a standard campaign parameter?
A) utm_adgroup
B) utm_content
C) utm_source
D) utm_campaign
26) Which
of the following are metrics? Select all that apply.
A) City
B) Pageviews
C) %
New Visits
D) Browser
27) Your
commerce site sells colorful wrist watches that visitors can customize using a
tool online. Which of the following represent(s) a micro conversion for your
site? Select all that apply.
A) use
of the "customize your watch" tool
B) an exit from your
homepage
C) an
email signup
D) an online sale
E) an exit from a
product page
28) What
is the purpose of the URL builder?
A) to generate the URL
tracking parameters that need to be appended to an organic search result
B) using the URL
builder is required in order to track AdWords visits
C) to
generate a URL with tracking parameters
D) to optimize landing
pages
29) If
a paid keyword has an Assisted/Last Click or Direct Conversions value of .5,
which of the following is true?
A) The keyword played
an assist role in exactly one conversion
B) The
keyword played an assist role less often that it played a last click role
C) The keyword played
an assist role in exactly five conversions
D) none of these
answers
30) True
or False: The order in which filters appears in your view settings matters.
A) True.
Filters are executed in the order which they appear
B) False. Filters are
not necessarily executed in the order which they appear
31) You
want to measure the percentage of sessions during which the user clicks a
"product details" button. Which of the following would you need to do
in order to see this information?
A) set up a
"product details" button in the commerce JavaScript
B) enable the button as
a KPI and set up a dashboard
C) track the button as
a page view and look at the Events Overview
D) track
the button with an event and set up an event goal
E) none of these
options will work
32) To
calculate ROI correctly, Google Analytics needs Select all that apply.
A) Operating
Cost
B) Interest Rate
C) Margin
D) Cost
E) Revenue
33) Which
of the following questions can be answered using the goal flow report?.
A) Do
visitors usually start my conversions process from the first step or somewhere
in the middle?
B) Is
there a place in my funnel where traffic loops back to the beginning of the
conversion process to start over?
C) Are
there a lot of unexpected exits from a step in the middle of my conversion
funnel?
D) Are
there any steps in my conversion process that do not perform well on mobile
devices compared to desktop devices?
34) When
do the Google Analytics Terms of Service permit sending personally identifying
information (PII) to Google?
A) when encrypted
B) never
C) in custom campaigns
only
35) When
configuring a goal, why is it useful to assign a goal value?
A) to determine the
popularity of each of your pages
B) to determine the
conversion rate
C) to
attribute monetary value to non-ecommerce conversions
D) to calculate
ecommerce metrics
36) Which
of the following are possible uses of filters? Select all that apply.
A) include
only traffic coming from a particular campaign
B) replace complicated
page URLs with readable text strings
C) exclude
visits from a particular IP address
D) report
on only a subdomain or directory
37) A
macro conversion
A) always occurs prior
to a micro conversion
B) occurs when over 50%
of visitors buy an item
C) is your highest
converting campaign
D) occurs
when someone completes an action that is important to your business
E) is a large revenue
sale that that is directly attributable to a display campaign
38) Which
of the following would be most useful for optimizing landing pages?
A) Visits
B) Unique Pageviews
C) Pageviews
D) Unique Visits
E) Bounce
Rate
39) Which
of the following are tracked by Site Speed reports? Select all that apply.
A) page-load
time for a sample of page views on your site
B) how
quickly images load
C) how
quickly the browser parses a page and makes it available for user interaction
D) button
click response time
40) Which
of the following would most quickly allow you to determine whether the Google
Analytics code snippet is working on a specific website?
A) Annotations
B) secondary dimensions
C) Analytics
Intelligence
D) Real-Time
41) Your
web property is "www.example.com". You set up a URL goal of
"/thankyou" and a Match Type of "Begins With". Which of the
following URLs will count as goals? Select all that apply.
A) www.example.com/thankyou/receipt.php
B) www.example.com/thankyou.php
C) www.example.com/receipt/thankyou.php
D) www.example.com/thankyou.html
42) Which
of the following would help you to determine the conversion value of a paid
keyword?
A) CPM
B) CTR
C) Real-Time
D) Multi-Channel
Funnels
E) none of these
answers
43) Which
of the following are examples of channels? Select all that apply.
A) Email
B) Audience
C) Display
D) Conversion
E) Organic
Search
44) You
want to know whenever weekly revenue for your "spring sale" campaign
increases or decreases by an unusual amount. Which of the following would be
most useful?
A) Intelligence
B) secondary dimensions
C) Real-Time
D) Annotations
45) You
have found that most of your customers initially learned about your brand via a
display ad. Which of the following attribution models will give credit to
display ads that introduced customers to your brand? Select all that apply.
A) First
Interaction attribution model
B) Last
Click attribution model
C) Position
Based attribution model
D) Last Non-Direct
Click attribution model
E) Linear
attribution model
46) It
is important to have a clear measurement strategy to guide your implementation
strategy and your data analysis. Which of the following business objectives
would be most relevant for content publishers?
A) collecting user
information for sales teams to connect with potential leads
B) encourage
engagement and frequent visitation
C) selling products or
services
D) all these options
are equally relevant as business objectives for content publishers.
47) The
demographics and interest category information in Google Analytics comes from
A) Google Tag Manager
B) the
DoubleClick third-party cookie
C) survey data filled
out by users
D) the AdWords
first-party cookie
E) information that you
upload from your CRM
48) Which
of the following are examples of sources? Select all that apply.
A) Google
B) Email
C) Search
D) Display
E) Example.com
49) Which
of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?
A) First
Interaction model
B) Linear model
C) Last Non-Direct
Click model
D) Last Interaction
Model
50) Which
of the following Behavior metrics shows the number of sessions that included a
view of a page?
A) Bounce Rate
B) Unique Visits
C) Visits
D) Unique
Pageviews
E) Pageviews
51) Which
of the following are examples of mediums? Select all that apply.
A) Example.com
B) Conversion
C) Email
D) Google
52) Which
of the following most accurately describes the concept of attribution in
digital analytics?
A) assigning
credit for conversions
B) determining a
traffic source
C) determining a user's
device
D) calculating ROI
E) calculating cost per
click
53) What
is the first step of analytics planning?
A) Create your
implementation plan
B) Document your
technical infrastructure
C) Implement Google
Analytics
D) Define
your overall measurement plan and business objectives
54) You
are interested in exploring metrics by campaign and traffic source. Which of
the following sections will have this report information by default?
A) Audience
B) Acquisition
C) Conversion
D) Admin
E) Behavior
55) Which
of the following would be most useful for ranking pages according to revenue
contribution?
A) Page
Value
B) Margin
C) Revenue
D) ROI
E) Bounce Rate
56) Which
of the following reports allows you to identify the terms visitors use to
conduct searches within your site? Select all that apply.
A) Search Engine
Optimization report
B) Affinity Categories
C) Site
Search report
D) Keyword report
57) You
need to immediately find out whether people are viewing the new content that
you just added today. Which of the following would be most useful?
A) secondary dimensions
B) Real-Time
C) Annotations
D) Intelligence
58) You
want a second view of your data where you only see traffic to a specific
subdirectory. What is the best way to set this up?
A) Create a second
Google Analytics account, and apply the new tracking code to the pages in the
subdirectory
B) Create
a duplicate view and add a filter: Select "Include only traffic to a
subdirectory" from the Filter Type drop down, and specify the subdirectory
C) Create a new web
property and add the new tracking code to the pages on the subdirectory
D) Create a new view
and apply an advanced filter that deletes pages outside of the subdirectory
59) You
need to immediately find out whether people are viewing the new content that
you just added today. Which of the following would be most useful?
A) The visitor's
session expires after 5 minutes of inactivity
B) The visitor's
session expires once the visitor has exited your site
C) Google Analytics
does not keep track of sessions by default
D) The
visitor's session expires after 30 minutes of inactivity
60) In
the Linear Attribution Model?
A) the last touchpoint
receives 100% of the credit for the conversion
B) each
touchpoint in the conversion path shares equal credit for the conversion
C) the touch points
closest in time to the conversion get most of the credit
D) the first touchpoint
receives 100% of the credit for the conversion
61) Which
of the following is true of ROI?
A) If
Cost is $5 and Revenue is $5, your ROI is 0%
B) If Cost is $5 and
Revenue is $5, your ROI is 20%
C) If Cost is $5 and
Revenue is $5, your ROI is 50%
D) If
Cost is $5 and Revenue is $5, your ROI is 100%
E) None of these
answers are true of ROI
62) Which
of the following are dimensions?
A) Screen
resolution
B) Bounce rate
C) Region
D) %
new visits
63) You
currently have the Google Analytics tracking code on your site, but you want to
start managing it and other tags using Google Tag Manager. You create a Google
Tag Manager container and add a Google Analytics tag to the container. Once you
have added the container snippet to every page of your site, what do you do
with the existing Google Analytics tracking code?
A) remove the existing
Google Analytics tracking code from the site
B) make sure that the
existing Google Analytics tracking code is placed after the opening tag
C) replace the account
ID in the existing Google Analytics tracking code with the container ID
D) update
the Google Analytics tracking code with analytics.js
64) Person
A and person B each visit your commerce site once. During her visit, person A
buys one of your products. Then, before leaving the site, she makes another
purchase. Person B buys nothing. What is your commerce conversion rate for
these two visits?
A) 50%
B) 100%
C) 33%
D) 0%
E) 200%
65) Which
of the following reporting dimensions would be useful to reference if you were
rebuilding a website?
A) Browser
B) Language
C) Screen Colors
D) All
of these dimensions
E) None of these
dimensions
66) Which
of the following would be valid segments to consider when looking at data.
Select all that apply.
A) traffic by device
B) traffic
by marketing channel
C) traffic
by time of day
D) traffic
by geography
67) Which
two metrics below would be the best KPIs for measuring the performance of an
commerce business? Select two.
A) average
order value
B) bounce
rate
C) revenue
D) pageviews
68) Which
of the following AdWords reports would you use to investigate when you should
modify your bidding during certain hours of the day to optimize conversions?
A) Destination URLs
B) Day
Parts
C) Campaigns
D) Placements
E) AdWords Keywords
69) You
are interested in identifying the most popular content on your site. Which of
the following sections will have this report information by default?
A) Search
B) Acquisition
C) Conversion
D) Audience
E) Behavior
70) You
have defined goal X such that any PDF download qualifies as a goal conversion.
A user comes to your site once and downloads five PDFs. How many goal
conversions will be recorded?
A) 0
B) 1
C) 5
D) 2
71) Which
of the following is NOT a standard Google Analytics campaign variable?
A) utm_adgroup
B) utm_source
C) utm_term
D) utm_content
72) What
should always be the first step of creating a measurement plan?
A) Setting up Google
Analytics goals
B) Determining what
segments you want to use for analysis
C) Choosing the KPIs
that you will use to assess your performance
D) Outlining your
digital strategies and tactics
E) Defining
your overall business objective
73) True
or False: Your key performance indicators (KPIs) are automatically tracked as
Goals in Google Analytics.
A) True. No additional
implementation is required since Goals are tracked automatically.
B) False.
You must set up your goals once you identify the KPIs you want to track.
74) By
default, when does a users session (or visit) end according to Google
Analytics?
A) After 30 minutes,
regardless of how active the user is on your website
B) The session ends
once the user opens another window in the browser
C) The
session ends once the user is inactive for 30 minutes or more
D) Immediately when the
user closes the browser
75) What
are the four main components of the Google Analytics platform? (select all that
apply)
A) Collection
B) Configuration
C) Continuation
D) Processing
E) Progressing
F) Recollection
G) Reporting
76) Channel
X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the
following is true?
A) Channel
X equally initiates and assists conversions
B) Channel X is always
the last click before conversions
C) Channel X always
initiates conversion
D) None of these is
true
77) Which
of the following would you use to show two date ranges on the same graph?
A) pivot table
B) motion chart
C) secondary dimension
D) plot rows
E) date
comparison
78) Which
of the following metrics would be useful in showing you whether a keyword is
part of a conversion path?
A) Impressions
B) Visits
C) Assisted
Conversions
D) Clicks
E) Bounce Rate
79) Your
business objective is to maximize the number of sales through your website.
Which of the following metrics would most directly help you measure performance
against this objective?
A) Visits
B) Bounce Rate
C) Ecommerce
Conversion Rate
D) Page Value
E) Pages/Visit
80) Your
company has a website and a mobile app, and you want to track each separately
in Google Analytics. How should you structure your account(s)?
A) one account, one
property, one view because you cannot use Google Analytics to track a mobile
app
B) one
account, two properties
C) one account, one
property, no views
D) one account, one
property, two views
81) You
want to know whether button X is clicked more often than button Y? Which of the
following would be more useful?
A) Intelligence
B) Events
C) Annotations
D) Real-Time
82) Which
of the following are measures of traffic volume?
A) Visits
B) Bounce Rate
C) Margin
D) Avg. Time on Site
83) Which
of the following metrics shows the number of times your ads were displayed?
A) CTR
B) Impressions
C) Clicks
D) Visits
E) Pageviews
84) Which
of the following could be measured by defining a goal in Google Analytics?
Select all that apply
A) the
percentage of visits that contain only one pageview
B) the
percentage of visits that result in a site registration
C) conversion rate
D) the
percentage of visits during which visitors spent at least two minutes on the
site
85) Which
Analytics tracking technology would you use to collect how users interact with
a web-connected ticket kiosk?
A) Software Development
Kit
B) JavaScript Tracking
Code
C) The
Measurement Protocol
D) HTML
86) During
data processing, Google Analytics: (select all that apply)
A) transforms
your raw data from collection according to your configuration settings
B) aggregates
your data into database tables
C) imports
data from other sources you have defined, like Google AdWords or Webmaster
Tools
D) organizes
hits into sessions
87) A
session in Google Analytics consists of:
A) the reports
generated by users over a specific period of time
B) interactions or hits
from a specific user for all time
C) interactions
or hits from a specific user over a defined period of time
D) a
group of users getting together in person to discuss Analytics
88) How
can you add data to Google Analytics from other sources? (select all that
apply)
A) By
linking your AdWords account to Google Analytics to import your advertising
data
B) By
downloading your data from Webmaster Tools and manually importing it into
Google Analytics
C) By uploading a .csv
file to Google Analytics to attach new dimensions like “Topic” and “Author” to
an existing dimension like “Page Title”
D) By
using Cost Data Upload to import click and cost data from your non-AdWords
advertising campaigns
89) When
does Google Analytics sample data for reporting?
A) When
the data you request has already been calculated in the aggregate tables
B) When
you create a report with metric and dimension combinations that have not been
pre-aggregated and the report is based on data from a large number of visits
C) When the report is
pulled at the end of the high traffic week
D) When you create a
report with metric and dimension combinations that have not been pre-aggregated
and the report is based on data from a small number of visits
90) You
have discovered that a significant portion of your site traffic is coming from
your internal users and is skewing your customer data. Which of the following
solutions should you implement to clean up your report data?
A) Have your site
developers create a new version of your website for internal users only that
does not have the tracking code
B) Have
your account administrator configure a Filter that excludes internal traffic
from being included in your report views
C) Have your account
administrator reprocess the data in your account to exclude internal users
D) There is not a way
to prevent the internal traffic from showing in your reports.
91) You
have discovered that data about the Product pages of your ecommerce website is
missing from your reports. Which of the following could be the cause? (select
all that apply)
A) The
data for the Product pages was not collected because tracking code was not
placed on those pages of the site
B) Google Analytics
does not collect data from eCommerce sites
C) During processing
Google Analytics sampled out the Product pages from your reports
D) A
filter applied during processing was configured to remove Product pages data
from your reports
92) For
a website that hosts 45 minute-long documentary videos, what configuration
settings could you use to more accurately track user engagement?
A) Add a Goal that
tracks when a user lands on your site homepage
B) Add
a Filter to exclude users who do not watch a video on your site
C) Adjust
the session timeout length to be greater than 45 minutes so that the session
does not automatically timeout while a user is watching a long video on the
site
D) Create a Content
Grouping that groups together all of your video pages in your reports
93) How
could you create a customized dashboard in Google Analytics that you can
monitor on a daily basis? (select all that apply)
A) Use the Google
Analytics JavaScript tracking code to send data straight into a spreadsheet
B) Use
the Google Analytics reporting APIs to automatically send data to a dashboard
application you create
C) Create
a dashboard directly in the Google Analytics user interface and share it with
your team
D) It is not possible
to create a dashboard using Google Analytics data
94) Which
of the following Channels is part of the Default Channel Grouping? Select all
that apply.
A) Direct
B) Social
C) Organic
D) Display
95) Why
is it important that you maintain one unfiltered view when using filters with
your Analytics account?
A) Without one
unfiltered view, you will not be able to use a filter for multiple views
B) An
unfiltered view ensures that the original data can always be accessed
C) There is no reason
to maintain an unfiltered view
D) You will need to
configure your goals in the unfiltered view
96) Which
of the following are true about segmentation? Check all that apply.
A) Segmentation allows
you to combine data from multiple web properties in your reports.
B) Segmentation
allows you to isolate and analyze subsets of your data.
C) Segmentation is a
technique that should only be used by experienced analysts.
D) Segmentation
can help you find the underlying causes of changes to your aggregate data.
